So Whats your goal?

Revolutionizing the Auto Industry: Leadership, Innovation & Future Trends with Jeff Burnett 🚗

In this insightful episode, Jeff Burnett—an industry leader, innovative dealership executive, and forward-thinking pioneer—shares his vision for the future of automotive retail. From navigating digital transformation to redefining customer experience, Jeff dives deep into how dealerships can thrive in an ever-evolving market.
 
Discover how he’s implementing cutting-edge tools like AI, digital retailing, and hospitality-inspired environments to create a seamless, modern car buying experience. Jeff also shares his journey from traditional dealership roots to embracing innovation, leadership lessons, and the importance of staying ahead of industry trends. If you’re in auto retail, management, or simply passionate about the future of mobility, this episode will inspire you to think differently and lead boldly into the next era of automotive sales. 🎯 What You’ll Learn: The shift from traditional to digital retailing How to improve customer experience through innovation The importance of leadership and embracing change Future industry trends, including AI and remote deliveries Building a dealership culture that attracts top talent Strategies for adapting to market disruptions and big corporate acquisitions 👉
 
Join Jeff Burnett as he shares his expertise on transforming dealerships, enhancing profitability, and shaping the future of automotive retail. Subscribe for more exclusive interviews, industry insights, and leadership tips!

I Mastered My MINDSET with Auto & Self Development for 1 Year

In this inspiring episode, David Moore—an experienced car sales professional, coach, and community advocate—shares his remarkable journey of overcoming burnout, rediscovering his passion, and leveling up his mindset.
With over 26 years in the auto industry, David talks openly about the importance of continuous self-improvement, building a strong team culture, and serving others with integrity. Discover how his love for football, family values, and relentless drive fuel his success.
From navigating industry challenges to mastering the art of sales and leadership, David emphasizes the power of training, discipline, and purpose. Plus, get his insights on the future of the automotive industry, subprime lending, and why leaving a legacy matters. Whether you're in car sales, business, or personal growth, this episode will motivate you to elevate your game, embrace discipline, and leave a lasting impact.

From Family Business to Industry Leader: Bob Giles' Journey

In this episode, Travis Otto interviews Bob Giles, the CEO and chairman of Giles Automotive, who shares his journey in the automotive industry and the lessons learned over decades of experience. Bob discusses his upbringing in a family of car dealers, emphasizing the importance of hard work and education, particularly in accounting, which has been crucial for his success. He reflects on the challenges of running a dealership, the significance of community involvement, and the impact of economic fluctuations on the automotive business.
 
Bob also highlights the importance of giving back to the community and how it has positively influenced his business operations and employee morale. The conversation delves into the future of the automotive industry, discussing the potential impact of AI and direct-to-consumer sales models. Bob shares insights on dealership operations, emphasizing the importance of strong accounting practices and metrics for profitability.
 
He also discusses the role of social media in modern sales strategies and the opportunities available in the automotive retail space. Bob's passion for the industry and commitment to mentoring others shines through, making this episode a valuable resource for anyone interested in the automotive business.

Breaking Barriers & Building Legacy with Melanie White

In this episode of the podcast, Travis Otto sits down with Melanie White, the visionary CEO of Hellwig Products and the first woman to lead this nearly 80-year-old family legacy in the automotive industry. Melanie shares her inspiring journey from working her way up through sales, marketing, and executive leadership to becoming a recognized leader in the automotive aftermarket, including her role as chair of the SEMA board of directors.
Discover how Hellwig manufactures high-quality suspension components in the USA, the importance of family legacy, and the challenges and opportunities in American manufacturing.
Melanie also offers insights into building a sustainable family business, the significance of supporting American jobs, and the future of legacy companies in a changing economic landscape. Whether you're interested in automotive innovation, entrepreneurship, or family business success, this episode provides valuable lessons on perseverance, leadership, and the power of keeping tradition alive while embracing change.
Tune in for an engaging conversation filled with industry insights, personal stories, and inspiration to pursue your own legacy.

Investing Smart in 2026: Predictions, Strategies & Opportunities

🔥 In this episode of "So What's Your Goal?", host Travis Otto sits down with Jeff Molner, a fourth-generation South Florida realtor and 40 Under 40 real estate star, to explore the future of the housing market, investment strategies, and how to succeed in a competitive landscape.
Whether you're a seasoned investor or just starting out, Jeff shares actionable insights on market trends, deal structuring, social media leverage, and building a resilient real estate business.
✅ What you'll learn in this video: Jeff’s journey through four generations of real estate expertise The current state of the housing market and predictions for 2026 How high-net-worth individuals are approaching real estate investments, including Bitcoin Strategies for finding hidden deals and pricing properties correctly The importance of building trust, networking, and maintaining a buyer-focused mindset Creative ways to grow margins in a market of rising costs and interest rates The role of social media in personal branding and business growth Tips for working with ultra-luxury clients and understanding their confidence and decision-making process If you're interested in real estate investing, wealth building, or want to learn how to navigate market corrections and find lucrative opportunities, this episode is packed with valuable advice!
👉 Don't forget to LIKE, COMMENT, and SUBSCRIBE for more content on real estate success and achieving your financial goals.

What Happens When a Firefighter Works at a Store?

Join us for a unique conversation with Anthony, a firefighter who's also a dealership GM. In this episode, Anthony shares his inspiring story of balancing two demanding careers and the lessons he's learned along the way. From the thrill of fighting fires to the high-pressure world of car sales, Anthony's journey is a testament to the power of hard work, discipline, and determination.
 
Watch as Anthony opens up about the challenges he's faced, the skills he's developed, and the advice he'd give to others who are pursuing similar careers. Whether you're a firefighter, a car enthusiast, or simply someone looking for inspiration, this conversation is sure to motivate and educate.

Can You Really Get Rich Buying Companies? Travis Otto & Jordan Kelliher

🔥 In this episode of "So What's Your Goal?", host Travis Otto sits down with young entrepreneur and business broker Jordan Kelliher to uncover the secrets of buying, selling, and growing successful businesses.
Whether you're a beginner or experienced investor, Jordan shares actionable insights on industry niches, deal strategies, mindset, and how to build a profitable business portfolio.
✅ What you'll learn in this video: Jordan’s journey from trucking to business brokerage The best industries for buying and selling businesses (home services, tech, SaaS) How to find off-market deals and build strong relationships Key tips for getting high multiples and increasing business valuation The importance of mindset, team, and exit planning Creative financing options like seller financing How to identify recession-proof industries and avoid common pitfalls If you're interested in entrepreneurship, investing, or simply want to learn how to create passive income through business acquisitions, this episode is packed with valuable advice!

The Future Of Car Sales And Data / William Camastro & Travis Otto

🚗 Welcome to an eye-opening episode exploring The Future Of Car Sales And Data! Join us as we sit down with automotive veteran Will Camastro, who brings over 40 years of industry experience, leadership expertise, and a deep understanding of how data is transforming the automotive landscape. In this episode, Bill shares invaluable insights on: How digital platforms, AI, and data collection are revolutionizing car sales The importance of transparency, credibility, and personalization in customer interactions Building a dealership culture rooted in character, long-term success, and process The role of reinsurance, extended warranties, and product offerings in profitability Strategies to thrive during market downturns and market shifts Bill also discusses how giants like Amazon are shaping data-driven marketing and customer experience, and how dealerships can leverage this shift to stay ahead. Whether you're a dealer, salesperson, or automotive enthusiast, you'll discover practical tips on adapting to the evolving car sales environment and harnessing data to boost your success.

Are Young People Smarter Than Ever?

🔥 Welcome to an inspiring episode filled with resilience, leadership, and life lessons! Today, we sit down with Daniel Kossut, a 20-year automotive veteran who faced unimaginable challenges and came out stronger on the other side. Just one year, he lost his marriage, his business, his home, and even his beloved dogs — everything seemed to be taken away. But instead of giving up, Daniel rebuilt his life from the ground up and is now leading Audi Oakland under the Swickard Auto Group.
In this candid conversation, Daniel shares his incredible journey through adversity, the mindset it took to bounce back, and the lessons he's learned along the way. You’ll hear about:
How he navigated the darkest moments of his life
The importance of mindset, perseverance, and resilience
The lessons learned from losing everything and starting over
Insights on leadership in the automotive industry
Practical advice for anyone facing tough times
And much more!
Whether you're going through your own struggles or looking for motivation to push forward, Daniel’s story is a powerful reminder that setbacks are just setups for comebacks.
👉 Follow Daniel on LinkedIn: [Link]
🔔 If you enjoyed this episode, please LIKE, SUBSCRIBE, and hit the notification bell for more inspiring stories and industry insights!
#Resilience #Leadership #AutomotiveIndustry #ComebackStory #Motivation #SuccessJourney #AutoDealer

Want a Better Job at the Dealership? Watch This!

🔥 Welcome to a powerful episode featuring Trey Cinquemano — a true example of hustle, growth, and leadership in the automotive and powersports industries! Starting out as a detail guy in 2003, Trey worked his way up through nearly every position in the car business before switching gears to the motorcycle world, where he's now the General Manager of Hurricane Harley-Davidson in Biloxi, Mississippi.
In this episode, Trey shares his inspiring journey, leadership lessons, and insights on how to build a successful career one step at a time. You’ll learn:
How he climbed the ladder from porter to GM, overcoming challenges along the way
The importance of discipline, mentorship, and taking risks
The differences between auto and powersports dealership lifestyles
Keys to creating a thriving dealership culture and motivated sales teams
Industry trends, Harley Davidson’s future, and opportunities in the motorcycle market
Practical advice for those starting their career in automotive or powersports
And much more!
Whether you're in the auto industry, curious about the powersports world, or aspiring to leadership, Trey’s story is packed with valuable lessons that can help you level up your career.