So Whats your goal?

The ONLY podcast that teaches you how to obtain the unobtainable. So Whats your goal? Money? Fame? Fortune? Status? Relationships? Listen closely as we take it step by step and break down the secrets to achieving your wildest dreams. Our guests share their guaranteed methods and strategies for success, giving you the ACTIONS and MOTIVATION you need to turn your GOAL into your REALITY. Get ready to TAKE ACTION with your host Travis Otto.

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Episodes

Sunday Apr 19, 2026

In this eye-opening episode, we explore how artificial intelligence is transforming the sales landscape and becoming the ultimate secret weapon for businesses looking to grow and stay competitive.
From pre-qualifying leads to automating outreach and booking appointments, AI is changing the game — and those who leverage it will have a massive advantage. Learn how top-performing sales teams are using AI platforms like Claude and retail AI to blast thousands of calls simultaneously, qualify leads in real-time, and set appointments automatically — all while saving time and increasing efficiency.
We also discuss the future of AI, its impact on jobs, and why getting on board now is critical for your success. Key takeaways include:
How AI is qualifying leads before they reach your sales team
Outbound dialing at scale with AI gatekeepers
Using AI to schedule meetings and optimize outreach
The importance of adapting to AI to avoid being left behind
Practical tips for integrating AI tools into your business
The potential of AI to replace certain jobs and create new opportunities If you’re ready to unlock the power of AI and elevate your sales game, don’t miss this episode! Like, comment, and share with your network — let’s stay ahead of the curve together!

Sunday Apr 12, 2026

In this powerful episode, we dive into the transformative frameworks that can help you break free from old stories, heal past wounds, and build a fulfilling life and marriage. From understanding the five levels of growth to mastering the art of leadership like a king, this conversation reveals practical strategies to elevate every area of your life.
 
Learn how to identify and change limiting beliefs, create space for true change, and develop the mindset needed to lead your family, business, and community with confidence. Whether you're dealing with relationship struggles, personal growth challenges, or looking to craft a legacy, this episode provides insights that can help you take massive action today.
 
🔑 Key Topics Covered:
 
The five levels of personal and emotional growth
How to shift from pain to power through identity change
Building a thriving marriage by filling your partner's cup
Strategies for effective communication and ownership
Creating space for others to choose change
 
The importance of leadership, legacy, and building your kingdom within Practical tools for overcoming addiction, anxiety, and self-sabotage If you're ready to unlock your full potential and create a life of purpose, love, and leadership, hit subscribe, like, and leave your thoughts in the comments! 

Sunday Mar 29, 2026

In this episode, we dive deep into the world of automotive architecture and uncover the untold secrets that make dealership spaces both functional and stunning. From adaptive reuse projects to innovative customer experiences, our expert shares insights on how top brands create iconic dealerships that stand out.
Learn about the challenges of building in urban environments, the importance of customer experience, and the creative solutions behind some of the most impressive dealership designs. Whether you're an architect, developer, or automotive enthusiast, this episode reveals the strategies and secret techniques used by industry professionals to craft the perfect dealership.
🔑 Topics Covered:
The real estate and design process for dealershipsAdaptive reuse and transforming existing buildingsBalancing manufacturer requirements with creative freedomThe importance of customer experience & environmentChallenges of working in urban settings like downtown ChicagoSecrets behind iconic features like car elevators and custom facadesNavigating legalities, codes, and proprietary vendors
Don't miss out on these insider tips and industry secrets — hit subscribe and turn on notifications for more exclusive content!
#DealershipDesign #AutoArchitecture #ConstructionSecrets #AutomotiveIndustry #ArchitecturalTips

Monday Mar 23, 2026

In this episode, we sit down with Scott Falcone, a seasoned automotive dealer operator based in Chicago, owner of multiple dealerships including Hyundai, Kia, and more. Scott shares his inspiring journey from growing up with limited resources to building a successful automotive empire.
Scott discusses the importance of high standards, accountability, and a relentless drive to succeed—values that have shaped his leadership style. He reflects on his early days in sales, the challenges of owning and losing dealerships, and the lessons learned from bankruptcy and industry shifts.
A strong advocate for process-driven growth, Scott emphasizes the significance of scalable systems, team development, and embracing technology like AI to stay ahead in a competitive market. He also shares his thoughts on the future of car buying, advocating for a one-price environment to reduce friction and improve customer experience.
Discover Scott’s insights on scaling dealerships, managing change, and preparing the next generation of leaders—plus his perspective on social media, digital marketing, and the evolving industry landscape.
Tune in for valuable lessons from a leader who’s navigated the highs and lows of the automotive world with resilience and vision. Subscribe for more industry stories and expert interviews!

Monday Mar 02, 2026

In this inspiring episode, Shane opens up about his incredible journey — from flipping cars as a hungry college kid to building a thriving business in the RV industry. He shares how his relentless pursuit of progress, faith, and family has shaped his life and success.
Discover how Shane turned his frustrations with the RV industry into an opportunity to create better, more durable products that turn dreams into reality for families and adventurers alike. He talks about the importance of culture, leadership, and staying true to your core values while navigating challenges and growth. But this episode isn't just about business — Shane dives deep into the importance of faith, responsibility, and living an integrated life. He emphasizes the power of continuous progress, helping others, and the significance of disconnecting from technology to reconnect with life and loved ones.
What You’ll Learn: How Shane’s humble beginnings led to a multimillion-dollar business The importance of quality and innovation in the RV industry Building a strong company culture and its impact on success
The role of faith and core values in business and life Practical tips on balancing family, business, and personal growth The significance of disconnecting and reconnecting with nature and loved ones The power of constant progress and self-reflection for happiness Whether you're an entrepreneur, family-oriented, or seeking inspiration to pursue your dreams, this episode offers valuable lessons on resilience, faith, and living a purpose-driven life.

Sunday Feb 22, 2026

In this inspiring episode, we welcome Gregory Geczi—an industry veteran, dealership strategist, and expert in transforming automotive sales environments. Gregory shares his insights on how dealerships can shift from high-pressure tactics to transparent, customer-centric approaches that build trust and increase profitability.
Discover the secrets to creating a relaxed and credible car buying experience, improving finance department performance, and aligning dealership operations with modern consumer expectations.
Gregory emphasizes the importance of relationship-building, innovative sales strategies, and reimagining the traditional dealership model to thrive in today’s competitive market. Whether you're a dealer owner, manager, or sales professional, this episode will give you actionable tips to elevate your dealership’s performance and foster long-term customer loyalty.
🎯 What You’ll Learn: The shift from aggressive sales tactics to consultative selling How to build credibility and trust with customers Innovative ways to improve finance department results Strategies for adapting to changing consumer behavior The role of transparency and relationship-building in modern auto sales Tips for dealership growth and long-term success
👉 Tune in to hear Gregory Geczi’s expert advice on transforming your dealership into a trusted, profitable business in the evolving automotive industry.

Sunday Feb 15, 2026

In this insightful episode, Jeff Burnett—an industry leader, innovative dealership executive, and forward-thinking pioneer—shares his vision for the future of automotive retail. From navigating digital transformation to redefining customer experience, Jeff dives deep into how dealerships can thrive in an ever-evolving market.
 
Discover how he’s implementing cutting-edge tools like AI, digital retailing, and hospitality-inspired environments to create a seamless, modern car buying experience. Jeff also shares his journey from traditional dealership roots to embracing innovation, leadership lessons, and the importance of staying ahead of industry trends. If you’re in auto retail, management, or simply passionate about the future of mobility, this episode will inspire you to think differently and lead boldly into the next era of automotive sales. 🎯 What You’ll Learn: The shift from traditional to digital retailing How to improve customer experience through innovation The importance of leadership and embracing change Future industry trends, including AI and remote deliveries Building a dealership culture that attracts top talent Strategies for adapting to market disruptions and big corporate acquisitions 👉
 
Join Jeff Burnett as he shares his expertise on transforming dealerships, enhancing profitability, and shaping the future of automotive retail. Subscribe for more exclusive interviews, industry insights, and leadership tips!

Thursday Jan 29, 2026

In this inspiring episode, David Moore—an experienced car sales professional, coach, and community advocate—shares his remarkable journey of overcoming burnout, rediscovering his passion, and leveling up his mindset.
With over 26 years in the auto industry, David talks openly about the importance of continuous self-improvement, building a strong team culture, and serving others with integrity. Discover how his love for football, family values, and relentless drive fuel his success.
From navigating industry challenges to mastering the art of sales and leadership, David emphasizes the power of training, discipline, and purpose. Plus, get his insights on the future of the automotive industry, subprime lending, and why leaving a legacy matters. Whether you're in car sales, business, or personal growth, this episode will motivate you to elevate your game, embrace discipline, and leave a lasting impact.

Saturday Jan 24, 2026

In this episode, Travis Otto interviews Bob Giles, the CEO and chairman of Giles Automotive, who shares his journey in the automotive industry and the lessons learned over decades of experience. Bob discusses his upbringing in a family of car dealers, emphasizing the importance of hard work and education, particularly in accounting, which has been crucial for his success. He reflects on the challenges of running a dealership, the significance of community involvement, and the impact of economic fluctuations on the automotive business.
 
Bob also highlights the importance of giving back to the community and how it has positively influenced his business operations and employee morale. The conversation delves into the future of the automotive industry, discussing the potential impact of AI and direct-to-consumer sales models. Bob shares insights on dealership operations, emphasizing the importance of strong accounting practices and metrics for profitability.
 
He also discusses the role of social media in modern sales strategies and the opportunities available in the automotive retail space. Bob's passion for the industry and commitment to mentoring others shines through, making this episode a valuable resource for anyone interested in the automotive business.

Wednesday Jan 14, 2026

In this episode of the podcast, Travis Otto sits down with Melanie White, the visionary CEO of Hellwig Products and the first woman to lead this nearly 80-year-old family legacy in the automotive industry. Melanie shares her inspiring journey from working her way up through sales, marketing, and executive leadership to becoming a recognized leader in the automotive aftermarket, including her role as chair of the SEMA board of directors.
Discover how Hellwig manufactures high-quality suspension components in the USA, the importance of family legacy, and the challenges and opportunities in American manufacturing.
Melanie also offers insights into building a sustainable family business, the significance of supporting American jobs, and the future of legacy companies in a changing economic landscape. Whether you're interested in automotive innovation, entrepreneurship, or family business success, this episode provides valuable lessons on perseverance, leadership, and the power of keeping tradition alive while embracing change.
Tune in for an engaging conversation filled with industry insights, personal stories, and inspiration to pursue your own legacy.

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TAKE ACTION

"Are you tired of feeling stuck and uncertain about how to reach your goals? Look no further than SO? What's Your Goal?, the podcast that takes you on a journey of self-discovery and empowerment. Each episode features in-depth conversations with experts who reveal their proven strategies for achieving success in various areas of life, from financial abundance to personal fulfillment. Join us as we uncover the secrets to turning your aspirations into reality and become the person you've always wanted to be."

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